What You Will Need To Do:

Come Up With A Business Name

This seemingly straightforward step can sometimes be one of the most challenging aspects. While it doesn't involve a lot of work, it does necessitate making a tough creative decision.

Purchase A Domain Name

A domain name serves as your website's online address, allowing internet users to access your site by typing it into their browser's URL bar. When selecting a domain name, it's essential to consider more than just its sound. During the brainstorming process, it's advisable to simultaneously check for available domain names. While it's not mandatory to register the exact domain name you desire for your website, aligning the two can significantly enhance the ease with which repeat visitors rediscover your site. Therefore, it's valuable to craft an original name that enables you to secure the .com, .com.au or .au domain without resorting to unconventional spellings.

You don't need to have a domain purchased prior to purchasing a website with us. However, you will have to purchase a domain in order to get your website published. We recommend GoDaddy as a domain provider.

What We Do For You:

Website Design & Development

At GAZE, we specialize in the design and development of custom websites that are meticulously tailored to suit the unique needs and aspirations of our clients. Whether you require a sleek and modern design, intricate functionality, or e-commerce capabilities, we work closely with you to bring your vision to life, ensuring that your website stands out in the digital landscape and drives meaningful results for your business.

Web Hosting

When you purchase a website package through gaze, your website will be hosted on Amazon Web Services (AWS), one of the industry’s most trusted and secure cloud-based solutions. There is no limit to bandwidth or storage.

OPTIONAL

Logo/Brand Design & Development

At GAZE, we excel as brand specialists. Our expertise lies in crafting cohesive and compelling logos and branding elements that strengthen your presence, both in the digital realm and beyond. This strategic approach not only builds customer trust but also enhances retention, ensuring a lasting impact.

To read more about our Branding services, click here.

At GAZE, we offer affordable and competitive pricing that has been customised to suit your exact business needs.

Get in touch with us today for a quote.

In general, we aim to produce our websites according to the following timeines:

1 - 6 Pages | 4 - 6 week turnaround

6 - 8 Pages | 6 - 8 week turnaround

8 - 12 Pages | 8 - 12 week turnaround

These timelines, however, are subject to several factors. Our primary objective is to alleviate the workload for you, yet we are equally committed to crafting a website that impeccably aligns with your business vision and objectives. To achieve this, we will engage with you at various points during the design and development process to ensure we are meeting your evolving needs. If you are a new business, you may still be in the process of setting up essentials such as email addresses and contact numbers. The prompt receipt of necessary information from your end can also influence the project turnaround time.

Absolutely. Once you are fully content with the website, we will finalise the SEO requirements and commence the publishing phase. Upon successful publication, you will receive a welcome email, accompanied by comprehensive onboarding documentation to empower you in accessing your new website.

Unlike many other web agencies that create a scenario where clients must repeatedly engage with them for changes, resulting in additional costs, we empower our clients with the ability to access and modify their websites whenever needed. Upon project completion, you will receive comprehensive onboarding documentation, equipping you with the resources to make adjustments as you see fit.

We do advise against attempting major website alterations independently. For significant changes, we recommend reaching out to us for professional assistance. Nevertheless, for tasks such as text modifications, image replacements, blog writing, and shop management, these can all be easily handled by you, providing you with full control over your business operations.

We are a dynamic and close-knit team of creatives driven by a deep passion for empowering small businesses and positioning them for success. Rooted in entrepreneurial spirit and guided by marketing-driven strategies, our approach is an ideal fit for those seeking a genuine partnership with an agency that is deeply committed to your success, from the very outset and well into the future. Our accessibility and willingness to assist make us readily available for all your needs.

Unlike many other web agencies that create a scenario where clients must repeatedly engage with them for changes, resulting in additional costs, we empower our clients with the ability to access and modify their websites whenever needed. Upon project completion, you will receive comprehensive onboarding documentation, equipping you with the resources to make adjustments as you see fit.

The only ongoing fees you will need to pay once your website build has been paid in full is for hosting.

Web hosting is essentially what keeps your website online. So in order for your customers to find you, you will need to continue paying for the online visibility.

When considering the creation of a website as a new business owner with limited budget, the notion of building a website for free through DIY website builders like Wix, Squarespace, or Weebly may seem appealing. These platforms advertise the ability to construct a website at a fraction of the cost of a professionally developed one. However, it's essential to recognize that opting for the DIY website route may not be the most advantageous decision.

In the realm of websites, the concept of "you get what you pay for" applies. While a professionally developed website may entail a higher initial investment, it represents a valuable long-term asset for your business. Conversely, relying on a DIY website builder can lead to several issues down the road.

1. Lack of Distinctiveness and Brand Alignment

DIY platforms typically employ generic website templates, resulting in uniform navigation structures, styles, and layouts across websites created on the same platform. This lack of customisation means your website may appear similar to countless others created using the same DIY website builder. To build a robust brand identity, your website requires extensive customisation. This includes aligning color schemes with your brand, prominently featuring your logo in strategic locations, and organising content to effectively convey your brand story. Achieving these goals without a professional can be challenging.

2. Bad Search Engine Optimization (SEO)

An effective website should rank well on search engines, particularly Google. When using DIY website builders, often you won't know where to look and how to best optimise your content. Well-written content that resonates with your audience and appeals to search engines is best created by marketing professionals who understand both your target audience and SEO techniques.

3. Subpar Content

Compelling visual content is crucial for a successful website. Custom content serves multiple purposes: it conveys your brand story, establishes you as an authority in your field, and enhances search engine rankings. DIY website builders will not always have stock images available and if they do, you won't have the professional ability to adjust the content to most captivate your target audience.

4. Lack of Mobile-Friendly Design

With mobile devices accounting for more than 50% of global web traffic (even higher when including tablets), it is imperative that your website offers a positive user experience on mobile devices. When you use a DIY website builder, you’ll be responsible for optimising your wbesite for multiple devices by yourself. This takes a tremendous amount of time. In addition, it requires a specific technique. Lack of mobile-friendliness not only hinders user experience but also negatively impacts search engine rankings as Google penalizes non-mobile-friendly websites.

5. Limited Customer Support

Websites can experience glitches, including downtime, error messages, display issues, slow loading times, or malfunctioning elements. Resolving such issues often requires assistance from knowledgeable customer support experts. DIY website builder customer support services are typically limited, making it challenging to address and rectify issues promptly.

In conclusion, investing in a custom website through GAZE offers a more effective and sustainable solution for establishing a strong online presence and achieving long-term success for your business.